About Si Farm

A Vietnamese Coffee & Sustainable Agriculture Ecosystem

Not a lot of people know that Si Farm did not begin from a farm...

Everything started from a small cafe in a small alleyway of Central District 1, Ho Chi Minh City

From that day, like a simple stroll, I became the ownder of a small cafe. The initial excitement was polishing good views and pretty little potted plants. As time went by, what I was concerned the most was not the space, but the coffee beans that were used to serve the customers
I have tried changing suppliers for counless of times, but I still could not answer a simple question: How were these coffee beans come to be and where did they actually come from?

It was those worries that a bold thought came across my mind: What if I grow my own coffee?

It was not to build a brand. It was not to make a business.

But it was simply because someday, I could smile and say to the customers as we serve our coffee: These coffee beans were grown by ourselves

And so Si Farm was created.

Ms. Duong Nu Thien An – Founder and CEO of Si Farm Sustainable Agriculture Co., Ltd.

We started as a small farm on the red soil and volanic rocks by the Cư M'gar Volcano in Đắk Lắk. We had a humble goal: Grow enough coffee to serve our own cafe 

But nature always have a way to take humans advance further than what they have planned. Through the passing rainy seasons, through seasons of pure white flowers, through seasons of red ripe cherries have given me a profound love for this farming process... I have realized that farming is not just plantation. But it is for maintaining water resources

For grasses, insects, birds to co-exist. For knowing on how to live on a slower pace and listen more carefully to the nature

From a small piece of farming land, the cultivation area grows.

My green path also expands through days 

From a business owner with more than 20 years of experience in the IT industry, I have unexpectedly began a new start-up in a completely new industry, with all the humility from a learner 

Because of so, Si Farm is not just a place where we grow coffee. It is a journey to find peace in each coffee bean, the care in each product, and the belief that sustainable agriculture can bring positivity to the people and the nature...

THE SI FARM ECOSYSTEM

Si Cafe – Vietnamese Specialty Coffee

Si Cafe is a Vietnamese specialty coffee brand dedicated to developing products centered on Vietnamese Robusta beans—cultivated, nurtured, and harvested by Si’s own farmers before reaching the customer. From roasted and ground coffee to instant varieties and convenient coffee products, Si Cafe aims to bring the value and story of Vietnamese coffee closer to consumers.

Sicup – From Farm To Cup

Sicup is the F&B chain that brings the farm-to-cup journey closer to consumers through coffee products, spaces, and experiences.

Si Farmstay – Local Agricultural Experiences

Si Farmstay connects visitors with farms, nature, coffee, and local culture through hospitality and agricultural experiences.

Beyond coffee, Si Farm also develops and trades products such as cacao, cashews, and agricultural products, with an orientation toward natural and sustainable farming practices.

GROWING WITH NATURE

Si Farm believes that sustainable agriculture begins with understanding and respecting nature. We are moving toward natural farming practices that place greater attention on soil, water, ecosystems, and biodiversity throughout the development of our farms.

Because for Si Farm:

Caring for the soil means caring for the future of coffee.

OUR ESG DIRECTION

Si Farm is progressively developing its corporate management approach toward ESG – Environmental, Social & Governance.

E – Environmental
Promoting responsible agriculture, efficient resource use, and ecosystem protection.

S – Social
Creating long-term value for farmers, employees, partners, and local communities.

G – Governance
Progressively strengthening management systems, quality, safety, traceability, compliance, and transparency.

OUR JOURNEY TOWARD RAINFOREST ALLIANCE

As part of our sustainability journey, Si Farm is progressively aligning its farms and coffee value chain with the principles of Rainforest Alliance. This direction focuses on key values including sustainable agriculture, environmental protection, biodiversity, farmer livelihoods, and responsible sourcing.

For Si Farm, this is not simply about pursuing a certification. It is a journey toward continuously improving how we farm, manage, and create value from farm to cup.

The journey is not complete. But the direction is clear.

OUR VISION

Si Farm aims to build a Vietnamese agricultural and coffee ecosystem connecting farmers – land – products – brands – markets – consumers.

We aspire to contribute to moving Vietnamese coffee beyond its value as a raw commodity and toward products defined by quality, origin, identity, story, and sustainable value.

Our journey continues.

From Farm To Cup.
From Vietnamese Coffee To Global Value.